Write Your Why Us (The Differentiator)

This section isn't about your product—you covered that in the Selector, Highlights, and Comparison Table. It's not about who you are—that was the Founder Story. This is about how you operate differently. The practices, beliefs, and decisions that make your business fundamentally different from alternatives.

What We're Fixing:

• Benefits everyone claims ("premium quality," "customer focused")
• Advantages that aren't actually advantages
• Repeating product specs instead of business practices
• Missing the real reasons people choose you over alternatives

Step 1: Surface Your Operational Differences

These are things your business model allows that competitors structurally can't or won't match. Think about:

• Sourcing: Where do you get ingredients/materials that they don't?
• Batch size: Do you make small batches while they make millions?
• Transparency: What do you publish that they keep hidden?
• Freshness: How quickly does product go from production to customer?
• Support: Who answers when customers have problems?
• Standards: What do you refuse to do that's industry standard?

Step 2: Use AI to Find Blind Spots

You know your practices. Use AI to surface what competitors do—so you can contrast clearly:

Step 3: Write Your Differentiators

Combine what you do with why it matters to them. Use this format:

"We [specific practice]: [What that means for you]"

Aim for 3-5 reasons. Each must pass this test: Could your competitors credibly claim this? If yes, cut it.

Three patterns that work:

• What you do: "We [unique practice]: [customer benefit]" "We make 500 units weekly: Sell out means fresh, not sitting in warehouses for months"
• What you refuse: "We never [industry standard]: [what you do instead]" "We never use 'natural flavors': Real vanilla costs more but doesn't hide 300 chemicals"
• What you prove: "We [transparency practice]: [how they can verify]" "We publish our lab tests: Every batch, every time (scan QR code on bag)"

Step 4: OmegaBoost Example

Before: "✓ High quality ingredients ✓ Customer focused ✓ Sustainably sourced"

After:

• "We make 500 units weekly: Sell out means fresh, not sitting in warehouses"
• "We never use 'natural flavors': Real vanilla costs more but doesn't hide 300 chemicals"
• "We publish our lab tests: Every batch, every time (scan QR code)"
• "We answer support emails personally: Founder responds within 24 hours, not a bot"

Step 5: Validate

Run the AI stress test from Section 1 with your differentiators included. Ask:

• Could a competitor credibly claim any of these?
• Is each one a practice (how you operate) not a spec (what's in the product)?
• Can customers verify this or do they just have to trust you?

Step 6: Placement and Format

• Length: 3-5 bullet points. Each one sentence.
• Placement: After Founder Story, before "Is This For Me." By now visitors trust who you are—this section explains why your business deserves their money over alternatives.
• Format: Simple bullets or icons. No paragraphs. Scannable.

👉 Next: Write Your "Is This For Me" (The Self-Diagnosis)

Navigate Guide:

• The Selector (Where 80% Decide)
• Highlights (Key Benefits)
• Social Proof (Let Customers Sell)
• Comparison (The Table)
• Founder (The Trust Signal)
• Why Us (The Differentiator)
• Is This For Me (The Self-Diagnosis)
• FAQs (The Doubt Remover)