Write Your "Is This For Me" (The Self-Diagnosis)

Your differentiators are complete. Visitors know how you operate differently. Now they're asking: "But is this actually for someone like me?" It’s time to seal the deal!

This section creates self-recognition. Not broad audience descriptions—specific moments, frustrations, or situations they've actually experienced. When they read "gagged on chalky protein at 6am" and think "that's exactly me," the purchase decision is nearly made. This section is all about getting them over the finish line!

What We're Fixing:

• Broad audience descriptions ("great for health-conscious individuals")
• Generic problem statements that apply to everyone
• Benefits that sound good but don't trigger recognition
• Missing the specific moments of frustration that drove them to search

The Psychology

Visitors don't buy products. They buy solutions to specific moments of frustration. Your job is to name those moments so precisely that they think:

• "That's exactly what happened to me"
• "Finally, someone gets it"
• "This must be made for people like me"

The more specific the moment, the stronger the recognition.

Step 1: List the Frustration Moments

Think about the specific situations your customers experienced before finding you. Not demographics—moments.

Ask yourself:

• What moment finally made them search for a solution?
• What did they try before that failed?
• What specific frustration do they mention in reviews?
• What situation made them give up on alternatives?
• What daily annoyance does your product eliminate?

Write down 8-10 moments without filtering.

Step 2: Use AI to Find More

You're too close to your product. Use AI to surface moments you've forgotten or never considered:

Step 3: Filter and Sharpen

Combine your list with the AI's output. Now filter:

Keep moments that are:

• Specific enough to trigger "that's me" recognition
• Visceral—they can picture it happening
• Connected to what your product actually solves

Cut moments that are:

• So broad anyone could relate ("wanted to be healthier")
• About demographics not situations ("busy professional")
• Not solved by your product

Sharpen what's left. "Had digestive issues" becomes "spent the meeting clenching because your protein shake betrayed you."

Step 4: Write Your List

Aim for 4-6 moments. Use the format: "This is for you if you've ever..."

Each moment should be one short sentence. Present tense or past tense both work—whichever feels more immediate.

Step 5: OmegaBoost Example

Before: "Great for fitness enthusiasts and health-conscious individuals"

After: "This is for you if you've ever..."

• Crashed at 3pm despite eating 'healthy'
• Gagged on chalky protein at 6am
• Bought plant protein that tasted like dirt
• Skipped protein because dairy destroys you
• Read an ingredient label and couldn't pronounce half of it

Step 6: Validate

Run the AI stress test from Section 1 with your list included. Ask:

• Would the wrong customer read this and self-select out?
• Is each moment specific enough to trigger recognition?
• Could a competitor use this exact list? (If yes, make it more specific to your solution)

Placement and Format

• Length: 4-6 moments. More than that dilutes impact.
• Placement: After Why Us, before Timeline. They know who you are and why you're different—now confirm they're the right customer.
• Format: Simple bulleted list with a header. Optional: checkboxes for interactive feel.

Your timeline is complete. Visitors know what to expect and when. They're close to buying—but they have specific doubts. Unanswered questions don't go away. They become reasons to "think about it" and never return.

👉 Next: Write Your FAQs (The Doubt Remover)

Navigate Guide:

• The Selector (Where 80% Decide)
• Highlights (Key Benefits)
• Social Proof (Let Customers Sell)
• Comparison (The Table)
• Founder (The Trust Signal)
• Why Us (The Differentiator)
• Is This For Me (The Self-Diagnosis)
• FAQs (The Doubt Remover)