Write Your FAQs (The Doubt Remover)
This section answers the real questions customers actually ask. Not marketing softballs—the awkward, skeptical, sometimes uncomfortable questions that sit between them and the purchase button.
What We're Fixing:
- Fake questions nobody asks ("What makes your product so amazing?")
- Vague non-answers that dodge the real concern
- Missing the awkward questions about price, ingredients, or terms
- Generic FAQs copied from competitors
The Psychology
Every unanswered question is a lost sale. Visitors who scroll this far are looking for a reason NOT to buy. They're hunting for the catch. If you answer their real doubts directly, you remove the last barrier. If you dodge with fake questions, you confirm their suspicion that something's off.
Real questions build trust. Fake ones destroy it.
Step 1: Find Your Real Questions
Your customers already told you what they need answered. Look in:
- Support tickets and emails — What do people ask before buying?
- Reviews (yours and competitors') — What concerns do people mention?
- Social comments — What objections come up on ads or posts?
- Chat logs — What do people ask your support team?
- Sales calls — What hesitations do prospects voice?
- Returns/refunds — What reasons do people give for sending it back?
Write down every question you find. Don't filter yet.
Step 2: Use AI to Surface Questions You've Missed
You answer the same questions so often you stop noticing them. Use AI to find blind spots:
What are the most common doubts, objections, and questions someone would have before buying this type of product? Include:
1. Skeptical questions about whether it works
2. Concerns about ingredients or safety
3. Questions about value/price
4. Worries about commitment (subscriptions, returns)
5. Practical questions about usage
Make them sound like real customer questions, not marketing setups.
Step 3: Prioritize by Purchase Impact
Combine your list with the AI's output. Now prioritize:
High priority (must include):
- Questions that come up repeatedly
- Objections that block purchases
- Concerns about money, commitment, or safety
- The awkward questions you wish people wouldn't ask
Lower priority (include if space):
- Usage or how-to questions
- Edge cases
- Nice-to-know details
Step 4: Write Direct Answers
For each question, answer like a human—not a lawyer, not a marketer.
Rules:
- Lead with the answer, not context
- Be specific (numbers, timelines, exact terms)
- If the answer is awkward, say it anyway
- If you don't know, say that too
Format: Q: [Question in customer's voice] A: [Direct answer first. Details second. Proof if relevant.]
Step 5: OmegaBoost Example
- Before: Q: Is this vegan? A: Yes, our product is 100% plant-based!
- After: Q: Why is it gritty like other plant proteins? A: It's not. We use ultrafine milling (20 microns vs standard 100). Smooth even in just water.
- Q: Can I actually cancel the subscription easily?
- A: Two clicks in your account. No calls. No retention hassle. Cancel Sunday, skip Monday's shipment.
- Q: What's monk fruit and is it safe?
- A: A melon extract, 200x sweeter than sugar, zero glycemic impact. Used in China for 800 years. FDA approved since 2010.
- Q: Why is this more expensive than store brands?
- A: Five-plant protein blend instead of one. Dates and monk fruit instead of sucralose. Third-party heavy metal testing every batch. The ingredients cost more. We don't hide that.
Step 6: Validate
Run the AI stress test from Section 1 with your FAQs included. Ask:
- Would a skeptical shopper feel their real concern was addressed?
- Is any answer vague or evasive?
- Are you missing the most awkward question about your product?
Placement and Format
- Quantity: 5-10 questions. Enough to address real doubts, not so many it becomes a wall.
- Placement: Last section before final CTA. This is cleanup—removing the last barriers before purchase.
- Format: Expandable accordion on mobile. Most-asked questions first. Search function if you have 10+.
Navigate Guide:
