How to Rewrite Your Product Page for More Sales

Your product page gets lots of traffic but 99% leave without buying. They don't leave because your product is bad. They leave because your page fails three tests in 30 seconds:

1. Can they tell what it is?
2. Can they tell if it's for their situation?
3. Can they tell why it's different?

The truth, clearly stated, converts better than vague creativity. Every section follows this rule.

This guide gives you 9 sections. Each is a fill-in template that is proven to convert.

• The Selector (Where 80% Decide)
• Highlights (Key Benefits)
• Social Proof (Let Customers Sell)
• Comparison (The Table)
• Founder (The Trust Signal)
• Why Us (The Differentiator)
• Is This For Me (The Self-Diagnosis)
• FAQs (The Doubt Remover)

You don't need to rewrite everything at once. Start with Section 1—that's where most buying decisions happen.

But first, why should you believe any of this? ****My name is Josh Day. I’ve audited 200+ CPG product pages and built Shopify stores for everyone from kitchen-table startups to $100M category leaders. You don't have to change your formulation, your packaging, or your ads to get results. You just have to change the words.

Now let's rewrite the section that matters most.

👉 The Selector (Where 80% Decide)