How to Write PDP Your Selector (Where 80% Decide)

This is everything above the fold: the title, bullets, price options, and Add to Cart button. Visitors process this in 3 seconds and decide: stay or leave.

We call it the PDP selector because this is where customers select everything—flavor, pack size, one-time vs. subscription—and where 80% of purchase decisions happen.

If your selector is vague, no section below can save you. If it's specific, you win twice: the scanners buy instantly, and the skeptics scroll with intent.

What belongs in your selector:

• Product title – What it literally is
• Star rating – Tappable to scroll to a reviews
• Tagline/description – The specific reason to choose you (not your competitor)
• Image rotator – 5 photos that double as a product tour (hero, ingredients, in-use, scale, texture)
• 3-4 bullets – Specific benefits, ingredients, and trust signals
• Nutrition panel – Full transparency (Readable at 100% zoom)
• Price box – One-time and subscription options with per-unit cost
• Trust badges – Risk reversals (Returns, Guarantees, Shipping)

Rewriting your PDP selector is the highest-leverage move you can make today.You can draft a version that converts 2-3x better in 20 minutes.

See what this looks like done right:

[Example Done Well 1]

[Example Done Well 2]

Now write yours.

**Answer these 5 questions—your answers become your selector copy:

1. What’s the exact name + flavor? (e.g., "Chocolate Peanut Butter Protein Powder")
2. What’s the one claim that makes it different? (e.g., "tastes like dessert")
3. What’s the #1 objection you need to kill? (e.g., "bloat-free, no dairy/whey/gluten")
4. What’s your quality proof? (e.g., "doctor formulated, third-party tested")
5. What’s the convenience factor? (e.g., "mixes in 10 seconds")

Example for OmegaBoost Protein:

Example for OmegaBoost™ Protein:

1. Name + flavor: Chocolate Peanut Butter Protein Powder
2. Differentiating claim: The only plant protein that actually tastes like dessert
3. Objection killer: Gut-friendly — free from dairy, whey, gluten, and plant irritants
4. Quality proof: Third-party tested for heavy metals
5. Convenience: Mixes in 10 seconds, no blender needed

Now, slot your answers into the layout:

**Product Title:**
[Your answer to #1]

**Tagline:**
The [answer to #2]

**Key Bullets:**
• [Answer to #3]
• [Answer to #4]
• [Answer to #5]

Here's the OmegaBoost example:

Chocolate Peanut Butter Protein Powder
The only plant protein that actually tastes like dessert.

• Doctor formulated to be gut-friendly (no dairy, whey, or irritants
• Third-party tested for heavy metals
• Mixes in 10 seconds, no blender needed

Your copy is written!

Now, let’s stress with AI. Something obvious is missing, can you spot it already?

Run the same prompt (provided below) in at least one AI but you may choose up to three. Claude, Gemini Pro, and Spiral by Every are very good for writing. Compare outputs. You're the curator—pick what resonates, ignore what doesn't.

The prompt template:

I'm rewriting my product page selector for [PRODUCT NAME]. My target customer is:

- Demographics: [age range, gender split, location]
- Main pain point: [specific problem they experience]
- Current alternatives: [what they're using now that fails]
- Biggest objection: [why they hesitate to buy]

Here's my current selector copy:
[Paste your selector]

Analyze this copy as if you're a [age] [gender] in [location] with [specific pain point]. Answer:

1. What question does this NOT answer that I'd have?
2. What claim feels too good to be true?
3. What would make me hesitate to click "Add to Cart"?
4. What one change would make this more believable?

Be specific. Reference exact phrases from my copy.

Example for OmegaBoost:

I'm rewriting my product page selector for OmegaBoost Protein Powder. My target customer is:

- Demographics: Women 25-54, 80% female / 20% male, USA
- Main pain point: Protein powders cause bloating, gas, digestive issues
- Current alternatives: Whey (bloats them), cheap plant proteins (taste like dirt)
- Biggest objection: "Plant protein never tastes good AND digests well"

Here's my current selector copy:
Chocolate Peanut Butter Protein Powder
The only plant protein that actually tastes like dessert.

• Gut-friendly — free from dairy, whey, gluten, and plant irritants
• Third-party tested for heavy metals
• Mixes in 10 seconds, no blender needed

Analyze this copy as if you're a 38-year-old woman in Denver who gets bloated from whey protein. Answer:

1. What question does this NOT answer that I'd have?
2. What claim feels too good to be true?
3. What would make me hesitate to click "Add to Cart"?
4. What one change would make this more believable?

Be specific. Reference exact phrases from my copy.

Running the stress test with AI was a reality check. It rightly pointed out that:

• The copy was missing the protein count (20g is a key selling point).
• The sweetener source was a mystery (people hate hidden stevia).
• The taste claim needed specific proof, not just "good."
• The third-party testing felt thrown in without context.

After the AI audit, the outcome is as follows:

Chocolate Peanut Butter Protein Powder
The only plant protein that actually tastes like dessert.

• Sweetened with dates + monk fruit (not stevia) 0 customers say zero aftertaste
• Doctor formulated to be gut-friendly (no dairy, whey, or irritants)
- 20g complete protein from 5-plant blend (no soy, no pea isolate) — zero bloat
• Third-party tested, Mixes in 10 seconds, no blender needed

After running the AI stress test and making your edits, your selector copy is complete.

Now prove every claim you just made.

Your copy says "tastes like dessert"—your photos need to show someone enjoying it like dessert, notchoking it down. You claimed "dates + monk fruit"—your ingredients panel better be readable at 100% zoom. You promised "mixes in 10 seconds"—show the shaker bottle, not just the bag.

Every unproven claim is a conversion killer. You need 5 photos that prove it. You won't book a photoshoot. You'll use what you have, edit it, or generate it.

The 5-Photo Sequence That Proves Your Claims

Your copy makes the promise. Your photos provide the evidence.

If your selector says "tastes like dessert" but your photos show an isolated product bag, you're asking them to imagine the benefit instead of showing it. Every unproven claim is a conversion killer.

Here are the 5 specific photos you need. For each one, look back at the answers you wrote in the PDP Selector section.

Photo 1: The Hero Shot (Packaging + Promise)

• The Job: Prove your [Answer #2: The Differentiator].
• What to show: Your packaging standing next to the result of using the product. Anchor the product (what they buy) to the experience (what they get).
• OmegaBoost Example: Since our claim was "Tastes like dessert," we show the bag next to a frosty, creamy shake with condensation on the glass.

Photo 2: The Ingredients Panel (The Truth)

• The Job: Prove your [Answer #3: Objection Killer].
• What to show: A high-resolution, flat export of your nutrition facts and ingredient list.
• OmegaBoost Example: Since our claim was "No hidden stevia or irritants," we show the full panel so they can verify "Dates & Monk Fruit" with their own eyes.

Photo 3: The Action Shot (The Convenience)

• The Job: Prove your [Answer #5: The Convenience Factor].
• What to show: The product in motion to prove speed or ease of use.
• OmegaBoost Example: Since our claim was "Mixes in 10 seconds," we show a shaker bottle mid-pour or a "motion blur" shot. If the liquid looks smooth in motion, the brain believes the "no grit" claim.

Photo 4: The Scale Shot (The Value)

• The Job: Prove the Price Per Serving (from your Price Box).
• What to show: A visual size reference. Place a serving unit (scoop, bar, pill) next to a dollar bill, a phone, or a credit card.
• OmegaBoost Example: Since we cost $1.30/serving, we show a full scoop sitting next to a crisp $1 bill. It instantly reframes the $39 price tag as "cheap daily habit."

Photo 5: The Texture Shot (The Quality)

• The Job: Prove the Sensory Detail (kill the fear of "bad quality").
• What to show: An extreme close-up (Macro) of the product itself.
• OmegaBoost Example: Since the biggest fear is "chalky/gritty," we show a 200% zoom of the powder. If it looks like velvet dust, they believe it will drink like velvet.

How to Get These Photos (Without a Photoshoot)

Most CPG brands already have 60% of these photos buried in old folders or customer posts. You're not starting from zero. This process: review what exists → edit what's usable → generate what's missing.

Step 1: Review What You Already Have

• Check Shopify first You likely already have 50-75% of what you need uploaded to your product pages or buried in your Shopify files. Start there.
• Check Google Drive / Dropbox Look in your "Marketing" or "Creative" folders. A rejected shot might be your perfect "Texture" photo if you crop it tightly.
• Check Instagram Your own feed and tagged photos. A real customer shot of someone holding your bag often converts better than a sterile studio render because it proves the product exists in the real world.

Step 2: Fix What You Have With Canva

Use Canva's AI tools (Magic Edit, Magic Expand, Background Remover) to transform existing photos:

Clean up context:

• Product on messy counter → swap background for clean kitchen table
• Isolated product shot → add lifestyle context (coffee mug, phone, keys nearby)

Add motion effects:

• Static shaker bottle → add motion blur to simulate "mixes in 10 seconds"
• Flat texture shot → enhance contrast to show smoothness

Create scale references:

• Crop product tighter → add dollar bill or phone for size comparison
• Add text overlays → highlight hero ingredients or claims

3. Create Scenes With Google Nano Banana 2

Upload your existing product photos as seed images, then use AI to create the context shots you need:

What you can do with seed images:

Scene placement:

• Upload your product bag → prompt: "Place this protein powder on a gym locker room bench with towel and water bottle, morning light"
• Upload your bar → prompt: "Show this bar in a hiking backpack side pocket with trail map visible"

Background changes:

• Upload product on white background → prompt: "Place on modern kitchen counter next to blender and fresh fruit, natural window light"
• Upload package → prompt: "Show in bathroom medicine cabinet next to toothbrush and vitamins"

Lifestyle integration:

• Upload your jar → prompt: "Woman's hand holding this jar while standing in pantry, other healthy products visible on shelves"
• Upload your supplement → prompt: "This bottle on office desk next to laptop and coffee, afternoon light, workspace context"

Quality upgrades:

• Low-res photo → prompt: "Enhance to 4K studio quality, maintain exact product appearance, professional lighting"
• Dark image → prompt: "Same composition, bright natural light, shadows minimal, commercial photography quality"

Now that you have your images, upload them.

Congratulations! You just seriously improved your PDP selector—where 80% of purchase decisions happen.

👉 Next: How to Write Your Highlights (Key Benefits)

Navigate Guide:

• The Selector (Where 80% Decide)
• Highlights (Key Benefits)
• Social Proof (Let Customers Sell)
• Comparison (The Table)
• Founder (The Trust Signal)
• Why Us (The Differentiator)
• Is This For Me (The Self-Diagnosis)
• FAQs (The Doubt Remover)